Nearly 5 million total viewers tuned-in on Sunday, January 2, to watch a new episode of Home Town starring home renovation experts Ben and Erin Napier who balance a busy family life while revitalizing their small town, Laurel, Mississippi. The episode delivered a .65 live plus three-day rating among P25-54, up 86 percent from prior six week levels, and a .86 live plus three-day rating among W25-54, a 102 percent increase over the previous six weeks. It also garnered an impressive 1.06 L3 rating among P2+ and a 2.08 L3 household rating, a 106 and 112 percent increase respectively over the prior six weeks.
In its 8-9 p.m. timeslot on January 2, Home Town was a top 5 cable program among P25-54 and W25-54. It also was the #3 cable premiere among upscale P25-54, upscale W25-54, and upscale households.
“When a popular series like Home Town continues to deliver exceptional ratings with our key demos – and does so early in a new season – we know that we are giving the audience exactly what they want from comfort television,” said Jane Latman, president, HGTV & Streaming Home Content, Discovery, Inc. “One of the reasons this series is such a big hit is because Ben and Erin truly love their hometown and the life they live there. They show that by infusing every customized renovation with their unique creativity and craftsmanship. This is what keeps their fans coming back week after week.”
Home Town also continues to perform well on HGTV’s digital platforms. On social media, videos promoting the episode generated one million views across HGTV’s Facebook, Instagram and Twitter accounts and also drove one million page views to HGTV.com since the season premiere last month.
New episodes of Home Town air Sundays at 8 p.m. ET/PT on HGTV and are available to stream every Sunday on discovery+.
Home Town is produced by RTR Media Inc.